The hardest thing is to risk vulnerability. To let people see and know the real you. It's scary! It comes with a whole package of potential rejection and hurt. That sucks.
Instead, we hide behind the facades of Least Offensive Common Denominator of Boring and Acceptable. Lest we show our Real Complex Textured Selves, and invite rejection or derision.
But people are stupendously bad at gauging risk. Whether it's making a new friend, speculating the return on investment, switching jobs, or being real on their website.
The Web is a special morass of misery and comparison hindering self disclosure. The advent of the selfie and constant stream of social media "status updates" creates a tsunami of edited culturally sanctioned sameness. Seth Godin refers to this condition as "the banality of magazines", specifically the glossy mass market mags. Appeal to the Average.
Average is Safe.
Average Consumes not Creates.
Average is Forgettable.
I've been playing way too safe in my art and my writing. It's a skillful hiding in plain sight. Time to change course. Be bold. Be brave!